公共关系
公共关系是当今发展最快的职业之一(美国劳工统计局，2021年). 它是一种侧重于与公众受众建立战略关系的沟通形式, 无论这些用户是公司内部的还是社区外部的, 国家, 或世界.
重点是写作——尤其是基于社交媒体的写作——和口语. 我们将深入探讨从管理技能到危机沟通再到品牌意识的方方面面. 理论探索, 学生们还可以获得与该地区的公司实时合作的实践经验.
“I was surprised at how smooth the transition from high school to college was! I feel very supported at Carthage, and I know that if I have a question of any sort, there are people all around to help me.”
“Other students should consider PR and communication as majors because there are a wide variety of jobs in both fields. At Carthage, these majors are especially enjoyable because you really get to know your professors and the people within your major.”
“Public relations is so much more than just looking at social media; it’s about working with people, dealing with crises in a professional manner, and helping an organization gain trust with the public. With a public relations degree, you are able to create the type of job you want for yourself.”
“Public relations is very important, especially nowadays with social media and technology. You learn how to properly curate an organization’s brand and public image.”
